Why Recruitment Marketing is a Must-Have

Why Recruitment Marketing is a Must-Have As part of our Undercover Recruiter Panel, we asked those in the know for their thoughts on some key questions that every recruitment leader and recruitment marketer needs to know. One of our panel, Lisa from Barclay Jones, has been writing for us for some time and as a mentor to many recruitment marketers, shared her insight into recruitment marketing, it’s benefits, pitfalls, technologies, and hacks As a  mentor and coach to recruitment marketers, she spends most of her time being inspired by her marketing “crew”, raising the expectations of their recruitment leaders, helping them get buy-in from their recruiters, getting them to engage with marketing technology and  recruitment CRM  to improve candidate attraction and lead gen, and kicking into touch the perception of the “coloring-in department”. We asked Lisa 10 questions about Recruitment Marketing. 1. What is Your Definition of Recruitment Marketing? A crucial function designed to attract, engage, convert and retain your 3Cs â€" candidates, clients, colleagues. And help your sales team turn them into the 4th C â€" cash. 2. Recruitment Marketing vs. Employer Branding: What’s the Difference? This is a whole blog in itself… but a wise man once said to me “your brand is what people say about you when you’ve left the room” â€" perhaps recruitment marketing is what you want your 3Cs to say about you 3. What is the Number One Benefit of Recruitment Marketing? Leads are key, but often the expectations of what recruitment marketing can do are too low and KPIs are mistakenly around followers, impressions, blogging… The benefits of recruitment marketing need to be SANE not VANE. (This is a REAL PASSION of mine!) 4. How Should You Measure ROI on Recruitment Marketing? Stick to “sanity stats”:  Leads generated. Subscribers signed up.   Don’t be fooled by people telling you that it’s difficult to measure ROI in recruitment marketing. 5. What is the Difference Between Outbound and Inbound Recruiting? It is often the difference between the more traditional approaches to marketing (email marketing/events) and digital (social / web).   It’s all about whether you’re interrupting someone’s day with your messages or whether they initiate the contact.   The key to successful marketing, whether it be in or outbound, is that the client feels that they are the initiator â€" where actually the marketer has stealthily exposed the client’s need. 6. Is Recruitment Marketing Only for Large Companies? All companies need recruitment marketing.   It sells their main product â€" people! 7. What’s the Number One Pitfall in Recruitment Marketing? Too much content, not enough marketing! (I’m on a mission to cure “continuations-blog-syndrome”) 8. What is the Recruitment Marketer’s Essential Tech Stack? “Stack” is my new favorite word! Trello  for planning.   I say to my mentees that if Trello were a man, I’d marry it! Google Analytics  for website ROI An SEO toolkit like  SEMRush/AHRefs  to turbo boost content â€" and  Keywords Everywhere  is flipping awesome! (Thanks Becca!) Speedy video and image software such as  Adobe Spark  /  Loom  /  Lumen5  /  Canva  to stretch content â€" remember, “less content, more marketing!” 9. How Should You Segment Talent Personas for Recruitment Marketing? Around their issues.  What problems can be solved? 10. How Can You Do Recruitment Marketing on a Shoestring Budget? Canva and Lumen5: one piece of content stretched across the month in a variety of ways, strong advocates posting your content with and for you (content cuddlers), and engaged recruiters! Plus, I say to my mentees  â€œimagine if you only had 1 hour a day to make a real difference, what would you do? Then times that by 7 and that’s your job spec”. Often marketers spend too long not having an impact.   (Often they spend too long doing things that people have asked them to do that offer no real value to sales.)

Is Caffeine Boosting or Sabotaging Your Productivity

Is Caffeine Boosting or Sabotaging Your Productivity If you’re someone who likes to start their day with coffee, you may be surprised to find that it could be counterintuitive to your productivity. While there are some fantastic benefits to consuming coffee, there are also some downsides that could be sabotaging your productivity rather than boosting it.   Below, you can learn about how to use caffeine to enhance your productivity and ways to avoid using it that lead to poorer cognitive function. How To Use Caffeine To Improve Productivity Delay Your First Cup of Coffee Grabbing a cup of coffee first thing in the morning upon waking up can cause you to become more fatigued. This is because a stress hormone known as cortisol is released at high levels when you wake up.   When these cortisol levels are at a peak, consuming coffee will do little in terms of making you feel more awake. In fact, caffeine can counteract the release of cortisol in the mornings and make you feel more groggy.   For most people, their cortisol levels are at their peak from 8-9a.m. Therefore, delaying your cup of coffee until 9:30-10 a.m. onwards could be a more effective way to use caffeine to boost your energy. You’ll be able to feel more energized and productive after letting your natural cortisol levels decrease and consuming caffeine afterward.   Caffeine Naps If you’re someone who feels like they need another cup or two of coffee later in the day, you could make it more effective by combining it with a nap.   It’s common to hit that afternoon slump where you feel sluggish and that’s where most of us reach for a caffeine hit in an attempt to feel revitalized. Well, it could be a good idea to drink a cup of coffee and take a short 15-minute nap right after.   Caffeine takes time to be absorbed into your body, so you won’t feel any of the stimulant effects while you try to take a nap. Upon waking up from the short nap, the caffeine has been given time to be properly absorbed and you’ll wake up feeling recharged and ready to be productive again.   This is an incredibly effective way to better utilize caffeine later in the day when you hit that wall of not being able to focus.   Set a Caffeine Cut-Off Time While drinking coffee slightly later in the day and accompanying it with a nap can be great for your productivity, you’ll also want to be mindful of how late in the day it is.   Caffeine can remain in your system for up to six hours. Therefore, drinking coffee in the later afternoon means that it will still be in your body later at night when you’re trying to sleep.   Consuming caffeine after 4 p.m. can have a negative impact on your quality of sleep. You may feel too energized when you’re in bed as the caffeine is still working in your bloodstream. That’s why we recommend that you pay closer attention to how long the effects of caffeine last in your body.   For some people, they’ll be able to push their caffeine intake later into the afternoon and not have it interfere with their sleep. For others, caffeine may have a more potent effect on their body and disturb their quality of sleep which leads to poor energy the next day and thus, causing productivity to decrease.   Eat Food Drink Water Many caffeine lovers drink a cup of coffee in the morning completely on its own. This is a mistake that can hurt your productivity throughout the day.   We recommend that you properly hydrate your body when you first wake up in the morning because you’ve been dehydrated for hours while sleeping. You may even find that you feel energized just from drinking water in the morning which is great for pushing back your first cup of coffee for the day for when you need it more.   If you don’t eat anything and drink coffee, you could experience some negative side effects. Many people who drink coffee on an empty stomach suffer from feelings of sickness. On the rare occasion when you’re in a rush and need a caffeine fix, it may not be so detrimental to your health.   However, we recommend that you always try to eat breakfast and hydrate when drinking coffee as it can prevent you from feeling sick and lethargic. Hydrochloric acid is produced when you consume coffee on an empty stomach which is something that should only be produced when your body is digesting meals.   When the body is making too much hydrochloric acid due to regular cups of coffee on an empty stomach, it becomes less effective at breaking down food and the high acidity levels can cause stomach discomfort.   Ways That Caffeine Can Sabotage Your Productivity   Caffeine Addiction Caffeine is a drug and it’s easy for people to become physically dependent on it without realizing it. If you’ve been drinking coffee regularly for a while, you will have noticed that the effects of caffeine have diminished.   This causes people to want to cut out caffeine altogether so that the next time they drink it, they can feel the energizing effects in full swing. However, if you’re physically dependent on caffeine, you may experience withdrawal side effects.   Therefore, it’s recommended to gradually decrease your caffeine intake until it’s low enough to cut it out completely. You can then start drinking coffee after a while and save it for the days that you really need it. This is a fantastic way to avoid caffeine becoming ineffective and causing you to be less productive during the day.   Anxiety   Consuming too much caffeine can lead to anxiety and even panic attacks. Caffeine causes adrenaline to be produced which is a chemical in your brain that leads to the instinct of fight or flight.   When adrenaline is released in small amounts, you can use it as a way to stay more mentally focused and energized when completing tasks. However, people with a history of anxiety may be more sensitive to these increases in adrenaline and it can cause anxiousness, which is pretty counterproductive.   Furthermore, you may experience the jitters and a general feeling of uneasiness due to drinking too much coffee. These are effects that detract from your ability to concentrate and be productive.   Therefore, it would be a good idea to gradually decrease the quantity of caffeine that you’re consuming so that you can experience the revitalizing effects and avoid the negative ones.  Conclusion Caffeine can provide you with some fantastic productivity and energy-boosting benefits. However, if you use caffeine incorrectly, it can also lead to a reduction in productivity.   You can use the tips mentioned above to use caffeine to your advantage and get more done on your to-do list every day.  

Should I Leave My Job 5 Signs You Should Leave - Career Sidekick

Should I Leave My Job 5 Signs You Should Leave - Career Sidekick Should I Leave My Job? 5 Signs You Should Leave Misc Tips / https://www.edenscott.com/blog Wondering if you need to leave your job? keep reading and well give you the answer you need.There are plenty of articles out there are on how to spota toxic work environment, a horribleboss, or that you have outgrown your current job. But what are the personal signs that you need to be real with yourself and actually start searching for that next new job?If youre experiencing any of the below, you need a change. If youre asking yourself, should I leave my job?, these are the most important factors. Because the end of the day, nothing is more important than your health, stress levels and happiness.Should I Leave My Job? 5 Warning Signs that You Should Leave Your Job1. You have more bad days than good daysWhile this is the same criteria the vet recommended when deciding to euthanize my childhood dog, it’s a good gauge and can be used as an indicator of when to move on to a new place. Believe me, we all have bad days. But once you have more bad days tha n good days, you need to start looking.A (vast) majority of your time at work should be enjoyable or at the very least tolerable. So which surprises you? a bad day or a good one? Everyone has a few bad days at work but if thats what youve come to expect, and youre surprised by a good one, you should leave your job.2. You are spending more time working than enjoying lifeYou should “Work to live, not live to work.” While you should invest in your work and enjoy your career (I hope that you truly do; I love mine), your job should not consume your life. Instead, your job should only take up about a quarter of your time.Since there are 168 hours in the week, if you are using more than a quarter of them (about 40 hours) to work, you are not spending enough time enjoying life. If you plan your day right, 40 hours should be enough time to get your job done.3. Your work constantly invades your home lifeYou should be able to leave work at work, allowing you to turn off your phone, log out of email and be present when home. Unless youre an ER surgeon (or some other on-call professional that truly requires you to be available after hours), you shouldn’t regularly be getting called/emailed/texted outside of your regular work hours unless its an absolute emergency.And while there may be the occasional work emergency that intrudes into your personal life, these emergencies should be far and few between. If you are constantly getting contacted by work after hours, or are bringing work home regularly, you need to learn how to set better boundaries.And if its not possible to do that with your current employer, you should leave that job. Some employers have unrealistic expectations or ridiculous policies that kill your health both mentally and physically. Its not worth it and its definitely a good reason to leave your job and find a better one.4. Your job keeps you up at nightI had a job that kept me awake for hours at night. I was miserable not only because of the job it self, but also due to the lack of sleep. And this started the second week of working at this place (big red flag!).Thankfully, I was able to get out of there in less than two months and now have a job I absolutely love. But if your job keeps you up at night (unless you work a night shift of course), it’s a sign that you need to start searching for a new job that won’t interfere with your ability to sleep and rest.5. You regularly think about quittingWe all have days where we just don’t want to go into work. Some days we just want to quit and never come back. This can happen from job-related stress, but also if the work you are doing isnt interesting or fulfilling.We may even type up a draft resignation letter (I did this for the job that kept me awake at night; it was therapeutic).But if you regularly think about ditching your current gig and its been going on for months, that’s a clear sign you need to create an exit plan and start taking action instead of fantasizing about quitting your job. Trust your gut, update your LinkedIn and go for it!Make it your aim to find a job where you will feel more relaxed, enjoy the work, and be able to utilize your strengths. Youll feel happier (and healthier) in the long-term if you do this.Be real with yourself. Are you experiencing any of these? If so, you need to start searching for a new job.Related reading: The best answers for explaining why you left your last job in an interview.About this guest author:Kyle Elliott is a well-caffeinated career coach and freelance marketer, writer editor who has helped more than 300 clients to date. He has a knack for branding and marketing, love for resumes and LinkedIn, and healthy obsession for details and coffee. Email Kyle at Kyle.Cromer.E@gmail.com and mention this article for $15 off your first hour of Interview Prep or Career Coaching. Or learn more aboutKyle’s consulting work (and his Starbucks addiction) at CaffeinatedKyle.com.

5+ Best Delivery Driver Interview Questions Answers - Algrim.co

5+ Best Delivery Driver Interview Questions Answers - Algrim.co We’ve compiled the absolute best delivery driver interview questions and answers to help you secure a job for your upcoming interview. Delivery drivers are in high demand right now, thanks to technology. Tools like Uber Eats, Instacart, and much more are paving the way for delivery drivers and pickers to be compensated in great ways. This is a great opportunity for someone in college or maybe a recent college graduate who would like to get a side job as they advance their career opportunities. Delivery Driver Interview Questions & Answers 1. What would you do if you got into a car accident? It’s important to alert my manager and have another driver come pick up any deliveries that might be active so that we can service the customer. Next, we should contact the proper authorities so that we can assess damages and work with insurance companies to resolve the matter. 2. What happens if you are late to a delivery? The first thing I should do is contact our customer and leave them a voicemail letting them know we are running behind. Customer service is always the highest priority. 3. How should you treat customers during a delivery? With the utmost of respect. We want to be friendly, greet them with a smile, but also treat them as though we are happy that we have arrived. 4. What should you consider about privacy? We are entering or going near someones home, so we need to be mindful of that. If they have security cameras, gates, or feel more comfortable having us wait outside, we need to abide by those things. Everyone has the right to privacy. 5. How can you go above and beyond in your position? We can communicate clearly with our customers, be friendly to them, thank them for their business, wish that they return to do business with us again and much more. Being as friendly as possible will go significantly long way. Related Hiring Resources Delivery Driver Job Description Sample

How to Write an Entry Level Administrative Assistant Resume

How to Write an Entry Level Administrative Assistant ResumeIn the business world, you will find an entry level administrative assistant at many locations. These assistants are tasked with cleaning up offices, scheduling appointments, typing documents, and handling paper. Being a secretary or an administrative assistant is one of the most common jobs in the world.As the name implies, an administrative assistant is responsible for various administrative jobs within the office. Some of these responsibilities include filing, answering phone calls, and printing documents. However, some administrative assistants are also involved in financial, accounting, and legal work. They may also handle data entry jobs or computer skills.Having an entry level administrative assistant resume can help your chances of getting an interview. However, this should not be thought of as a routine resume that can be filled out and sent off to hundreds of employers. An entry level administrative assistant resume must clearly indicate that you have the necessary skills and knowledge to do the job.The first section of your entry level administrative assistant resume should clearly outline your job duties. This includes how long you have been employed, how many years experience you have, and what areas of the job you specialize in. Describe all the work related responsibilities you've done in each area of the business. If you have, for example, worked at a particular department, list every task you performed there.Another section of your entry level administrative assistant resume should be your accomplishments. You should highlight any awards or achievements you've received in addition to any volunteer work you have participated in. You should also state what you will be doing for future employment and show a portfolio or other written samples of your work.An entry level administrative assistant resume should be short and to the point. It should notbe too lengthy as it can become boring read ing. It should read well and convey what you have to offer. It should be written in an easily understandable manner. You can express your information in several ways.For example, you can use charts or graphs to communicate your ideas and motivate your readers. You can also use bullet points to quickly explain your achievements. Writing concisely is important because people in a work environment are watching how you communicate with them.In addition to your academic achievements, your entry level administrative assistant resume should also include your professional life experiences. Showcase your job experience with projects you completed outside of work. Also, if you held any positions or had any duties in a previous position, include those in your list of accomplishments.

Does Your Work Spark Joy

Does Your Work Spark Joy I’ll bet someone’s told you recently that mindset is really important to achieving success as a leader, in your career, at work. Frankly, I’ve told you that too, haven’t I? It’s true. It’s so important. But the thing is, it’s not always so easy to change our mindset just like that. Sometimes it’s helpful to have something visible that helps us to achieve that shift. For example, I like Amy Cuddy’s TED talk about “power posing” and I recommend it all the time and how, as she says, fake it until we become it. Then there’s also changing your environment, changing your surroundings. That’s what I want to focus on today because your physical surroundings can really help us make a shift in our mindset for good or for less good. The Life-Changing Magic of Tidying The way I came across this recently is in a book I just finished reading. It’s a quick read and it has nothing to do with leadership, career success or work. It’s called ‘The Life-Changing Magic of Tidying’ by Marie Kondo. It sold over three million copies â€" it’s an international best seller â€" and it’s about how to tidy your home to have a happier life. Marie Condo has this great concept â€" first she says you’ve got to tidy based on categories. You don’t tidy one room, then another room, but you tidy by category. So all your clothes all at once, all your books, all your papers, etc. Then, let’s say you’re doing your clothes, which is as far as I’ve gotten so far. You want to pick up each item of your clothing and feel whether it sparks joy for you or not. If it sparks joy, you keep it. If it doesn’t spark joy, it goes out â€" either the garbage or you donate it to charity. I started thinking, what if we could fill our space with what sparks joy when it comes to our work and our careers? Wouldn’t that be great? Whether it’s the people we work with, the projects we work on, the roles that we take on. How can we apply this to our work? I realize that we can’t pick up our boss and say, “Ooh, he or she doesn’t spark joy.” We can’t just donate them to charity, but there are some things that we can do. Here are a couple for you to consider. Link to Your Bigger Purpose First is to link it to your bigger purpose, your why. In Marie Kondo’s book, she talks about how people generally don’t like folding clothes, but once they use her method and understand how to do a proper clothes folding exercise, and how you stack them neatly in your drawers so you can see all of them and they’re in order, then you come to love folding. I was one of those people. I hated folding, and now I love it! Watch the video so you can see what I mean. I can’t help showing off an example â€" my gym kit so you can see how neatly they’re folded and go from dark to light. I just love folding them and I feel so happy to know that they’re so orderly in my drawer. We could apply the same thing at work and in our careers. I love folding now because it serves a bigger purpose â€" it makes me feel at peace to know it’s all there just like that. It’s all stuff that sparks joy for me. So at work, if we could tie it to our bigger why, a bigger purpose, that could work too. Maybe the bigger purpose is that you’re doing this work for your family and to support your family. Or maybe it’s to support a hobby that you have, horseback riding or sailing, things that you have to invest in. Maybe you want to save up to be able to shoot a feature film that you’ve always wanted to do. Get in touch and link it to your bigger purpose. Focus on What Brings Joy The second way that I think we can spark joy and use that concept in our working careers is framing. I think that we can make it work by finding and focusing on the pieces that bring joy, whether that’s the parts around the people, the job, the role, the project, and not focus on all the bad stuff and get dragged into it around the water cooler. For example, instead of saying, “Oh, I have to get this report out”, you could reframe it to, “Hey, I get to put together all this great data that makes this really important point. I get to work with these people while I’m doing it.” A Challenge for You I’d like to challenge you to find a way to surround yourself with what sparks joy for you as much as possible. And then for the rest, link it to your bigger purpose and find a way to reframe it so that it does spark joy. What sparks joy for you when it comes to your work and career? Leave a comment and let me know.

She broke my heart when she asked, Is LinkedIn the same as Career Builder

She broke my heart when she asked, Is LinkedIn the same as Career Builder 79 Flares 79 Flares Something very disturbing happened to me last week and after I pulled my jaw up off the floor I realized I needed to share it here. A recent college graduate that Im friends with on Facebook had a status that said, Jobs.Jobs.  Naturally, I sent a private message to see if I could help her in anyway.  We went back and forth a bit through private messages, talking about the kind of job she was looking for (entry-level marketing) and what she was doing in her job search. Eventually, I asked her if she was using LinkedIn.  Want to know how she responded? Is Linkedin the same as Career Builder? Yes, she really asked that.  A recent college graduate had no idea what LinkedIn does, what it is, or even knew it existed.  That just kills me.  It crushes me.  I was almost angry.  Actually no, I was and am still a little bit angry. I began explaining to her how it works and why its an effective career tool.  Her next statement literally sent my jaw about 4 inches lower. What is the address (URL)? She literally asked me for the website address.  Either she didnt know how to use google or is really that lazy. Who is to blame? Is it her fault?  Her college?  Should LinkedIn take the blame?  Honestly, who is to blame here? Shes a good kid.  I havent known her very long at all, so I cant comment on her character.  I was a little angry she didnt go to google and type in Linkedin, or at least guess and type LinkedIn.com in her browser.  But, its not her fault. The college she attended has a very active career services department.  I know for a fact it isnt their fault. Ill be honest, I dont know who is to blame here.  Im seriously asking for your thoughts and opinions, because I just dont get it. We arent talking about a small website.  LinkedIn has over 90 million users in 200 countries.  It even started around the same time Facebook did.  Over 80% of recruiters go to Linkedin before anywhere else for talent.  I mean, this is a big time website here. So why? Whats your answer?  We can all say that Facebook and Twitter are flashier and more fun, but why else is LinkedIn flat out avoided by many?  Lets discuss